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8:30
Registration and Continental Breakfast
9:00
Keynote Address: Identifying the Common
Culture of Your Agency
For an agency's external communications plan to be effective the
public affairs staff must always be critical of strategy and must
always examine ways that the communication process can be approved.
Identify the values, principles, procedures and behaviors needed
to achieve your agency's mission.
Dr. Joseph V. Trahan III, APR, Defense Information School
10:00
Developing A Strategic Internal Communication
Plan
Communication among managers and employees must be open and collaborative
to achieve government goals and institutional missions, and to
ensure quality information services for the public. This interactive
session will teach you how to create a structured plan for communicating
key messages; implementing a plan, measuring results on an ongoing
basis and making improvements as you go.
John Verrico, Public Affairs Officer, Navy Public Works
Center - Washington
11:15
Break
11:30
Employee, Public and Media Events
Gaining exposure via events that stakeholders are invited to is
an under utilized way of gaining visibility, boosting morale and
achieving buy-in and goodwill within employees. Identify opportunities
for creating high exposure events and provide the planning services
necessary to execute them effectively.
J.B. Hancock, Partner/Communications Strategist, Alcade
& Fay
12:15
Networking Luncheon
1:15
Technology Integration into the Communication
Process
Since we consider internal communication in a broad sense, we
need to identify the means by which we can affect government culture
in the direction that we want to go and analyze the effectiveness
of these technologies in terms of productivity, cost savings,
ROI and resource allocation.
Douglas Galbi, Federal Communications Commission
2:15
Break
2:30
Creating and Launching a Strong Internal
Brand
Your employees are your brand. Therefore, you need to make sure
they understand and represent the vision for the agency and its
goals. People want to understand, at the highest level, what purpose
they are working toward. Utilize strategies to effectively brand
your organization and guarantee employee support and understanding
of your organization's goals and missions.
Chris Bonner, President, Bonner Consultants
3:30
Measuring Performance of Internal Communication
Initiatives
Communicators must be able to identify and measure precisely what
communication is adding to the bottom line. In order to constantly
improve your internal communications strategies, you must know
how to accurately measure the effects of initiatives. Learn about
the impacts of web technologies and the opportunities they create
to install quick, easy to use measurement tools for baseline data,
tracking and evaluation.
Lisa Binzel, Vice President of Research, Delahaye Medialink
4:30
Adjourn
Day
Two: October 10, 2003
8:30
Registration and Continental Breakfast
9:00
Case Study: The Nuclear Regulatory Commission's
Internal Communications Project
On the heels of a safety culture report from its Inspector General's
office identifying key areas for improving internal communication,
the staff at the Nuclear Regulatory Commission have undertaken
a system of initiatives designed to open internal communication
channels and enable employees to work more efficiently. In this
revealing case study, learn about the specific issues raised by
the IG survey, and how those issues are now being addressed.
Mindy Landau, Assistant for Communications, Office of
the Executive Director for Operations, Nuclear Regulatory Commission
10:00
Fundamentals of Managing Change and Cultural
Resistance
Government leaders and managers can positively impact their organizational
culture and results by strategically and systematically leading
and facilitating change. Learn how to anticipate and prepare for
change and how to choose the best available communication tools
to overcome those barriers
Kathy McShea, President, Emerald Strategies, Inc. (formerly
of the U.S. Department of Energy)
11:15
Break
11:30
Change Management: Developing the Plan
Understanding change and its effect on people and the organization
minimizes disruptive aspects and enhances positive opportunities
in the change process. Discover critical techniques for anticipating
and managing reaction, diagnose employee resistance and create
a successful action plan for personal and professional advancement
during change
Kathy McShea, President, Emerald Strategies, Inc. (formerly
of the U.S. Department of Energy)
12:15
Networking Luncheon
1:30
Application Workshop: Internal Crisis
Communications Plans - Preparing for the Unthinkable
An emergency situation is already stressful, and any missteps
in communications efforts can have serious consequences for your
agency, and for the public. Use this workshop to help prepare
a comprehensive pan to respond to a crisis situation.
o Anticipate media attention
o Develop creative ways to identify with the public and the media
o Coordinate communication efforts ensure critical incident debriefing
o Cultivate relationships with local media
Tim Tinker, Widmeyer Communications
Naomi Paiss, Widmeyer Communications
4:00
Adjourn
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