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The
Center for Communication Strategy focuses on improving the
performance and results of government programs and non-profits
through the implementation of strategic communications and
value-based message development. More specifically, the
center specializes in strategic communication planning,
value-based message development, internal and external communication
planning, message delivery and implementation, grassroots/grasstops
communication techniques, stakeholder dialogue facilitation,
crisis communications and performance measurement and evaluation.
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 Effectively
Communicating in the Public Arena
In
this overview of the strategic tools at the disposal of
government communicators, Felipe Monroig of the Performance
Institute walks through the best of what works. Including:
value-based messaging, perception and judgment styles, the
Yankelovich Scale for Coming to Public Judgments, demographic-targeting
and the Logic Model. | View
the PowerPoint Presentation
The
Government Performance Logic Model
As
the nation’s largest think tank dedicated exclusively to
government performance, the Performance Institute works
with government agencies to develop and use meaningful performance
measures for nearly every operational function and every
mission area in government. Through
its work, the Institute has defined and refined a proven
methodology for measuring government performance: The Logic
Model. Applying
the Logic Model approach to developing performance measures
in government is a scaleable process. Instead of implementing
the approach agency-wide from the beginning, many agencies
start out with a specific program, budget justification,
or performance-based contracting challenge. | Read
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realize that bringing your whole office to a Performance Institute
event is not always practical, which is why the Institute
is proud to be able to customize its training programs and
bring them directly to your office! Using our staff of experts
and a faculty of instructors from government and the private
sector, the Performance Institute can tailor the curriculum
of any program to meet the specific needs of your department
or agency. | Read More |
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The
center's consulting services are tailored to the needs of
government programs. These services provide access to comprehensive
and experience-tested methodologies for organizations to
achieve radical transformations within their programs and
among their workforce. The center collaborates with a number
of state and local government agencies to improve performance
management while maintaining transparency and promoting
accountability to managers. | Read
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Contact Information
Center
Staff Information |
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