Mission

The notion of where communication adds value to an organization has changed rapidly over time. No longer is it enough for communication professionals to claim success because their organization or agency communicates well. Today's questions: Where do you add value? Where do you influence the achievement of mission results?

The Center for Communication Strategy focuses on improving the performance and results of government programs and non-profits through the implementation of strategic communications and value-based message development. More specifically, the center specializes in strategic communication planning, value-based message development, internal and external communication planning, message delivery and implementation, grassroots/grasstops communication techniques, stakeholder dialogue facilitation, crisis communications and performance measurement and evaluation.

Through our interactive trainings, national conferences and strategic consulting services the center provides communicators with the skills necessary to take control of their communication activities. By linking communication planning to organizational goals agencies can achieve mission attainment and resonate with their target audiences.

The Institute facilitates the sharing of best practices amongst communication professionals who have faced and overcome similar challenges in conveying their organizations message. Recognizing the need to evaluate the effectiveness of communication initiatives, the institute specializes in using the logic model methodology to keep the communications initiatives on track, on time, and on budget.