The Center for Communication Strategy focuses on improving the performance and results of government programs and non-profits through the implementation of strategic communications and value-based message development. More specifically, the center specializes in strategic communication planning, value-based message development, internal and external communication planning, message delivery and implementation, grassroots/grasstops communication techniques, stakeholder dialogue facilitation, crisis communications and performance measurement and evaluation.

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Effectively Communicating in the Public Arena

In this overview of the strategic tools at the disposal of government communicators, Felipe Monroig of the Performance Institute walks through the best of what works. Including: value-based messaging, perception and judgment styles, the Yankelovich Scale for Coming to Public Judgments, demographic-targeting and the Logic Model.

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The Government Performance Logic Model

As the nation’s largest think tank dedicated exclusively to government performance, the Performance Institute works with government agencies to develop and use meaningful performance measures for nearly every operational function and every mission area in government. Through its work, the Institute has defined and refined a proven methodology for measuring government performance: The Logic Model. Applying the Logic Model approach to developing performance measures in government is a scaleable process. Instead of implementing the approach agency-wide from the beginning, many agencies start out with a specific program, budget justification, or performance-based contracting challenge.

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We realize that bringing your whole office to a Performance Institute event is not always practical, which is why the Institute is proud to be able to customize its training programs and bring them directly to your office! Using our staff of experts and a faculty of instructors from government and the private sector, the Performance Institute can tailor the curriculum of any program to meet the specific needs of your department or agency.

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The Institute offers consulting to lead your program staff in applying the methodology framework for planning, managing, measuring and evaluating your educational programs. For more information on Institute consulting, please contact [email protected].