Values-Based Communications Forum

California Government Accountability Council Chairman Carl DeMaio will lead a forum on value-based communications on September 13, 2003 at 9:00 a.m. at the LAX Marriot.

It's never enough to be right on the issues. Developing and delivering persuasive messages, in speaking and in print, is critical to success. Effective communications persuade by reason and motivate through emotion. Ronald Reagan understood this intuitively; Clinton applied it as a science. There is no "magic bullet" for communications strategy, but Chairman DeMaio will present a number of proven, practical tools that help craft more persuasive communications in the public policy arena.

This program will change the way you think about communications. Attend this powerful session and learn the techniques successful leaders use to tap into a voter's personal values. Learn how to not only persuade your audience in print and in speaking, but also to motivate them to action.