
COURSES

Event Planning and Management for Government
Improve the Effectiveness, Profitability
and Management Of Your Government Event
| Training
Curriculum |
| Day
One Agenda: |
| 8:30 |
Registration & Continental
Breakfast |
| 9:00 |
Event Types: Which is Right for Your Event?
• Learn about each event type and discover the events
that suit you |
| 9:45 |
Best Practices in Event Management, Part I
• Organize and manage an event planning schedule
• Create and utilize comprehensive needs assessments
• Develop a site plan and learn how to conduct an onsite
evaluation based on government guidelines |
| 12:00 |
Luncheon Keynote
• Hands on resource table
• Discover our top 20 themes and ideas for your next
event
|
| 1:00 |
Best Practices in Event Management, Part II
• Identify and prioritize event goals, challenges and
solutions through event planning scenarios
• Create proposals and contracts that are agreeable to
all parties of an event |
2:4530 |
Marketing and Sponsorship
• Develop a promotional strategy, invitations,
advertising, publicity, promotional merchandise,
packaging, and even personal appearances
• Understand public relations and utilize sponsorship
with marketing efforts |
| 4:30 |
Adjourn |
|
Day Two Agenda: |
| 8:30 |
Registration & Continental Breakfast |
| 9:00 |
Principles of Event Planning and Management, Part I
• Identify strengths, weaknesses, opportunities, and
threats for any events
• Develop an agenda that meets the needs of your event
• Learn critical success indicators
• Work within a budget |
| 112:00 |
Networking Luncheon |
| 1:0 |
Principles of Event Planning and Management, Part II
• Examine theme and program designs
• Learn how to select your team of vendors
• Manage production scheduling and timeline
• Understand the essentials in post event follow up |
2:30 |
Event Coordination: Pave the way for a
successful event
• How to staff an event and recruit volunteers
• Develop creative elements including décor,
entertainment, and catering
• Learn about onsite management
• Hear tips on professional registration, admission
procedures, security, and protocol |
| 4:30 |
Adjourn |
|
|
|
|
DESCRIPTIONS |
| Tuition:
$895 |
| WHAT YOU WILL LEARN |
Theme and program design |
Site evaluation and
selection based on
government guidelines |
How to create an event budget |
Marketing and sponsorship |
On-site management |
Hospitality |
| HOW
WILL YOU BENEFIT |
Learn Which Event Types are Right for
Your Event
From conferences to galas, identify the events that interest
you and your office |
The Basics: Event Administration 101
Implement proven steps to produce an event, from start to finish |
Become Knowledgeable in Risk
Management
Discover principles of protection from potential event liabilities |
Master the Steps of Event Coordination
Apply concepts to produce a functional, creative, memorable event |
| GET
CERTIFIED |
The Performance
Institute offers the only comprehensive certification
programs in government management.
This training program is part of the curriculum of the
following certification programs:
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