Keynote Address:  One-Stop Career Centers under the Workforce Investment Act: Strong Customer Service for the Labor Market of America
Learn and implement partnership strategies that enhance one-stop career centers under WIA specifications and reporting mandates. Increase efficiency with a performance accountability system designed to meet the needs of your programs, your one-stop center, and your locality.

Booker T. Graves, Colorado Office of Workforce Development*

Effective Post-Secondary Workforce Strategies and Partnerships
• Strategies that engage postsecondary systems
• Best practices and lessons learned from community college partnerships
• Develop career progression strategies that target key industry sectors
• Reach and teach clients identified with basic skills deficiencies
• Enhance program management and instructional strategies
• Forge active partnerships that link employers and industry associations with capable students

Dr. Federico Zaragoza, St. Phillips College—South West Campus

Best Practices in Cost Allocation and Resource-Sharing in the One-Stop Career Center
• Develop an integrated system of services that effectively serves the community
• Meet all funding source needs with a single system
• Identify cost-allocation methodology for equitable distribution of costs
• Maintain transparency and a record of accountability

Beth Norris, Racine County Workforce Development Center

Improving Service to Employers – Best Practices in Offering Employer-Friendly Services
• Establish comprehensive qualified employee locator services to ensure available job openings that reach the workforce your area requires (private employers, public employers, nonprofit employers and labor organizations)
• Provide required training services to ensure sustained employment of clients
• Calculate labor market information to accurately aid in the planning of business expansion, relocation, and future hiring and training strategies

Marina Santos, Workforce Alliance One-Stop Center

Overcome Barriers to Employment: Transportation Strategies for Hard-to-Serve Clients
• Devise systems that respond to the needs of local job seekers and employers
• Create immediate action plans to remove employment barriers
• Apply innovative approaches to reducing recidivism
• Partner to provide transportation assistance and ensure job retention

Brendon Harrington, Downtown Denver Partnerships, Inc.

Civil Rights Responsibilities and Compliance with One Stop Centers
• Ensure you provide equal accessibility at your Center.
• Understand compliance measures with Olmstead, ADA, Title VI, and State and Local requirements
• Learn best practices for civil rights implementation procedures to understand which services can be best utilized to serve your One Stop Center’s Client base
• Find out your Center’s responsibilities and which measures and adaptations should be taken for immediate improvement in the services you offer

Valerie Alston, United States Department of Health and Human Services
Velveta Howell, Regoinal Manager, United States Department of Health and Human Services

Providing Case Management Services That Get Results

• Best practices in intake, testing and assessment of first time or repeated clients
• Improve the knowledge, understanding, and skills of staff responsible for providing direct services to all clients
• Using real life activities to assess individuals
• Customer service for less sophisticated job seekers
• Motivating and rewarding one stop staff
• Using follow-up groups to support and encourage job seekers
• Coordinating with other agencies to increase employment rates

Nancy Partyka, Colorado State Workforce Coordinator

10:45

Workforce Solutions for The Migratory Workforce
• Understand the means to “custom fit” the migratory employees to local businesses to specific working conditions and job requirements
• Discover best practices serving migrant workers with training subsidies, business tax credits, applicant screening, on-the-job training, and follow-up placement
• Utilize grants and other funding sources to best serve farmworkers and their families to procure education, training, employment, and supportive services
• Assemble migratory workers for educational achievement in GED acquisition and vocational certification concurrent with job training and interviewing techniques

John Delmatier, Proteus

Lilly Rodriguez, Orange County One Stop Center
Tonia Reyes, Orange County One Stop Center

POST CONFERENCE WORKSHOP:

Full Capacity Marketing: Teaching your staff to fish 
Many One-Stops struggle with implementing a successful marketing program, given the multitude of challenges facing workforce development. Many opt to hire PR firms that deliver, at best, a one-time campaign. This interactive seminar teaches how to develop an internal marketing system with clear outcomes and objectives to boost brand awareness, drive targeted traffic, build value in the community and align with key private sector businesses to gain valuable resources. Participants will learn how to:
• Develop a systematic, strategic marketing plan
• Effectively measure and track outcomes for marketing tactics
• Recruit staff to help implement and support marketing plans
• Position marketing efforts for future funding
• Build strategic private sector alliances that can assist with marketing efforts
• Target non-restricted funds to boost marketing budgets

About Your Trainer: Celina Shands
With a B.S in Business and Marketing, Celina has over 20 years experience in Marketing and Communications as a marketing consultant and as VP Marketing in advertising and communication corporations. Her “for-profit” experience lends itself to building systematic approaches in the non-profit sectors and finding creative solutions to shrinking marketing budgets.

Celina won the coveted American Marketing Association’s 2002 Marketer of the Year Award in her role as Director, Marketing and Communications, for the San Diego Workforce Partnership, launching a major branding effort with over 20 workforce development products and services. Within eighteen months, brand awareness increased by 48 percent, over $1.8 million was leveraged exclusively for marketing efforts and over 300 news media stories were proactively placed. Her specialties include strategic planning, consensus building, capacity training and news media strategies. Celina is a certified workforce development professional by the National Association of Workforce Development Professionals.

Celina Shands, Full Capacity Marketing, Inc.

The “2003 National Conference on Designing, Marketing and Managing One-Stop Career Centers” will be held at the Sheraton Denver West, in Denver, CO. Also, for your convenience, a limited number of rooms have been reserved at the discounted rate of $94.oo. Please contact the hotel by July 11th, , 2003 to receive the Performance Institute reservation discount. The Sheraton Denver West will ensure that your conference experience is not only educational but also comfortable and enjoyable in every aspect. For additional information on accommodations and a variety of area attractions, please contact:

Sheraton Denver West
360 Union Boulevard
Lakewood, CO 80228
Phone: 303-987-2000

Fees for attendance at “2003 National Conference on Designing, and Managing One Stop Career Centers” are as follows: