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© 2002 The Performance Institute
Origins of the Logic Model
•Early Adopters
•Behavioral Psychology
•Private Sector Advertising Executives
•Evaluation Community
•Current Adopters
•Non-Profit Community
•Public Sector Agencies
You may be interested in learning that the logic model traces its origins to the field of behavioral psychology where it provided the methodology for effecting change in human behavior.  This strategy was adopted by the private sector as a means to sell their products by appealing to the wants and desires of customers, in addition to members of the academic community involved in program evaluation.
Non-profit organizations and public sector agencies embarking on the development of systems for performance measurement have begun adopting the logic model.
Currently, this methodology is being refined and implemented by The Performance Institute to promote good performance in public sector agencies.