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© 2002 The Performance Institute
Applying SMART
• End-Outcome: Happy Marriage, No Divorce
• Intermediate Outcome: “Give me two hours of quality time without the kids per week”
–Results-oriented: Defined by one “stakeholder” as a result; experts verify that togetherness is important for the health/quality of the marriage
–Specific: “quality time without the kids”
–Accountable: you have the ability to make it happen
–Measurable: “two hours”
–Time-Bound:  “per week”
This example embodies the “SMART” criteria I just presented to you.  She has laid out for you the intermediate outcome or strategy – two hours of quality time without the kids per week.  The end outcome that she wants is a happy marriage and no movement toward divorce.  Her demand is results-oriented, specific, accountable, measurable, and time-bound.
As the stakeholder, she has zeroed in on the desired result.
She has been specific – she needs quality time without the kids.  You will probably have to discuss further what constitutes quality in her eyes.
There is accountability.  You alone are responsible for executing this.
It is measurable – two hours per week.
And it is time-bound – your time frame is to deliver this every week.
Okay, how about one more example to make this crystal clear?  I want to focus on a reduction in smoking-related illnesses and death.  In order to facilitate the most practical, cost-effective use of resources, I want to select young people as my target population.  I want to intervene before they start or at least soon after they start.
How would the system of performance measures for this look?